Budget Year / Version:

Program Description

  Web Content and Graphic Management

The Web Content and Graphic Development Program has four major functions.

  • Providing creative and technical support to Public Relations, Cable Programming, MC311, and to departments.
  • Developing and overseeing the County's graphic identity program to ensure consistency in the County's printed communication for the public. The program develops printing guidelines for departments in accordance with Administrative Procedure 1-7, Use of the Montgomery County Coat of Arms, Logotype and Emblem, and Public Communication Guide.
  • Managing the growth and activity on the County's website and the MC311 web portal, which involves the development of policies and procedures for adding information to the website, as well as providing a leadership role in internet management.
  • Producing artwork and design services for publications, fliers, decals, exhibits, charts, maps, and other promotional and educational products. Graphic artists provide advice to departments in cost-effective and attractive ways to meet project requirements and objectives.

Program Contacts

Contact Ohene Gyapong of the Office of Public Information at 240.777.6537 or Jane Mukira of the Office of Management and Budget at 240.777.2754 for more information regarding this department's operating budget.


Program Performance Measures

Program Performance MeasuresActual FY19Actual FY20Estimated FY21Target FY22Target FY23
Number of press releases and media advisories posted on website718756710710710
Number of subscribers to county communications 18,471203,552205,000205,000205,000
Average open rate for email communications20.4%20.4%20.5%20.5%20.5%
1  FY20 was unprecedented which contributed to the specific set of circumstances, increasing the demand for information.

Program Budget Changes

FY22 Approved ChangesExpendituresFTEs
FY21 Approved1615831.00
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.-60.00
FY22 Approved1615771.00