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Budget Year / Version:
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Program Description

  Web Content and Graphic Management

The Web Content and Graphic Development Program has four major functions:

  • Provides creative and technical support to Public Relations, Cable Programming, and County departments.
  • Develops and oversees the County's graphic identity program to ensure consistency in the County's printed communication for the public. The program develops printing guidelines for departments in accordance with Administrative Procedure 1-7, Use of the Montgomery County Coat of Arms, Logotype and Emblem, and Public Communication Guide.
  • Manages the growth and activity on the County's website, which involves the development of policies and procedures for adding information to the website, as well as providing a leadership role in internet management.
  • Produces artwork and design services for publications, fliers, decals, exhibits, charts, maps, and other promotional and educational products. Graphic artists provide advice to departments in cost-effective and attractive ways to meet project requirements and objectives.

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Program Contacts

Contact Mary Anderson of the Office of Public Information at 240-777-6534 or Seamus McNamara of the Office of Management and Budget at 240-777-2755 for more information regarding this department's operating budget.

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Program Performance Measures

Program Performance MeasuresActual FY23Actual FY24Estimated FY25Target FY26Target FY27
Number of press releases and media advisories posted on website338462475490504
Number of subscribers to county communications 1776,3501,009,7941,029,9891,050,5891,071,601
Average open rate for email communications sent via the Office of Public Information37%36%30%30%30%
Number of social media engagements (millions) 213.014.014.414.815.3
1  This number reflects the total number of subscribers to the County email distribution system.
2  This measure was tracked beginning in FY23.
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Program Budget Changes

FY26 Recommended ChangesExpendituresFTEs
FY25 Approved4567823.00
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.4964623.00
FY26 Recommended9532446.00