Budget Year / Version:

Program Description

  Web Content and Graphic Management

The Web Content and Graphic Development Program has four major functions:

  • Provides creative and technical support to Public Relations, Cable Programming, MC311, and County departments.
  • Develops and oversees the County's graphic identity program to ensure consistency in the County's printed communication for the public. The program develops printing guidelines for departments in accordance with Administrative Procedure 1-7, Use of the Montgomery County Coat of Arms, Logotype and Emblem, and Public Communication Guide.
  • Manages the growth and activity on the County's website and the MC311 web portal, which involves the development of policies and procedures for adding information to the website, as well as providing a leadership role in internet management.
  • Produces artwork and design services for publications, fliers, decals, exhibits, charts, maps, and other promotional and educational products. Graphic artists provide advice to departments in cost-effective and attractive ways to meet project requirements and objectives.

Program Contacts

Contact Barry Hudson of the Office of Public Information at 240.777.6507 or Seamus McNamara of the Office of Management and Budget at 240.777.2755 for more information regarding this department's operating budget.


Program Performance Measures

Program Performance MeasuresActual FY22Actual FY23Estimated FY24Target FY25Target FY26
Number of press releases and media advisories posted on website1,154338300300290
Number of subscribers to county communications 1745,488776,350790,000800,000820,000
Average open rate for email communications sent via the Office of Public Information32%37%36%37%38%
Number of social media engagements (millions) 2N/A13.013.513.814.0
1  This number reflects the total number of subscribers to the County email distribution system.
2  This measure was tracked beginning in FY23.

Program Budget Changes

FY25 Recommended ChangesExpendituresFTEs
FY24 Approved3321192.21
Shift: Shift Cable Fund Chargeback to General Fund1171890.79
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.74740.00
FY25 Recommended4567823.00