Budget Year / Version:

Program Description

  Public Relations

Under this program, the Office of Public Information:

  • Educates and informs residents about County issues, programs, and services through press releases, media advisories, news, public events, the County website, e-mail and online newsletters, YouTube, Facebook, and Twitter.
  • Works directly with media organizations to ensure that reporters and editors have accurate and timely information about County issues, programs, and services.
  • Develops promotional campaigns to increase awareness of critical issues such as pedestrian safety and emergency preparedness.

Program Contacts

Contact Anne Santora of the Office of Public Information at 240.777.6527 or Jane Mukira of the Office of Management and Budget at 240.777.2754 for more information regarding this department's operating budget.


Program Performance Measures

Program Performance MeasuresActual FY18Actual FY19Estimated FY20Target FY21Target FY22
Number of press events5741484848
Total attendance at press conferences and press events5,8266,2796,5006,8007,000
Internal County staff satisfaction with PIO services (scale of 1-4)3.223.303.50
Total utilization of direct resident communication systems - web, YouTube, video, podcasts, Facebook, Twitter (in millions)57.658.960.06162

Program Budget Changes

FY21 Approved ChangesExpendituresFTEs
FY20 Approved14026428.65
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.-1952590.10
FY21 Approved12073838.75