Budget Year / Version:

Program Description

  Promotion of Community and Business Activities

This program enhances the quality of life in the Urban Districts and surrounding communities; fosters a strong, vibrant business climate within each Urban District; and creates a positive image and a sense of identity for the Districts. These goals are accomplished through sponsorship of community events that may include festivals, concerts, and parades; the installation of seasonal banners, unique signs, holiday decorations, and other amenities to give each District a sense of place; and the development and distribution of newsletters, brochures, and other promotional material highlighting the Districts. Each Urban District develops its programs with the active participation of its advisory committee or Urban District Corporation.

Program Contacts

Contact Ken Hartman of the Urban Districts at 240.777.8206 or Lindsay Lucas of the Office of Management and Budget at 240.777.2776 for more information regarding this department's operating budget.


Program Performance Measures

Program Performance MeasuresActual FY19Actual FY20Estimated FY21Target FY22Target FY23
BETHESDA URBAN DISTRICT - Average number of website sessions per month30,00030,00031,00032,00033,000
BETHESDA URBAN DISTRICT - Number of social media followers22,50024,00026,00028,00030,000
SILVER SPRING URBAN DISTRICT - Average number of website sessions per month29,16030,00031,00032,00033,000
SILVER SPRING URBAN DISTRICT - Number of social media followers11,65832,55436,00037,00038,000
WHEATON URBAN DISTRICT - Average number of website sessions per month34,00028,00028,50029,00029,500
WHEATON URBAN DISTRICT - Number of social media followers3,2263,8214,0005,0006,000

Program Budget Changes

FY22 Approved ChangesExpendituresFTEs
FY21 Approved16722401.90
Shift: Marketing and Placemaking for Pike District/White Flint to the Community Engagement Cluster Budget-1000000.00
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.-284934-1.90
FY22 Approved12873060.00