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Budget Year / Version:
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Program Description

  Promotion of Community and Business Activities

This program enhances the quality of life in the Urban Districts and surrounding communities; fosters a strong, vibrant business climate within each Urban District; and creates a positive image and a sense of identity for the Districts. These goals are accomplished through sponsorship of community events that may include festivals, concerts, and parades; the installation of seasonal banners, unique signs, holiday decorations, and other amenities to give each District a sense of place; and the development and distribution of newsletters, brochures, and other promotional material highlighting the Districts. Each Urban District develops its programs with the active participation of its advisory committee or Urban District Corporation.

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Program Contacts

Contact Ken Hartman of the Urban Districts at 240.777.8206 or Lindsay Lucas of the Office of Management and Budget at 240.777.2766 for more information regarding this department's operating budget.

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Program Performance Measures

Program Performance MeasuresActual FY17Actual FY18Estimated FY19Target FY20Target FY21
BETHESDA URBAN DISTRICT - Overall satisfaction of Urban Districts Advisory Board with urban district's marketing and promotion (scale 1-5)4.84.84.84.84.8
BETHESDA URBAN DISTRICT - Average number of website sessions per month35,00030000300003000030000
BETHESDA URBAN DISTRICT - Number of social media followers11,00012,50013,50014,50015,500
SILVER SPRING URBAN DISTRICT - Overall satisfaction of Urban Districts Advisory Board with urban district's marketing and promotion (scale 1-5)3.833.13.23.3
SILVER SPRING URBAN DISTRICT - Average number of website sessions per month112,000 116,000116,000120,000120,000
SILVER SPRING URBAN DISTRICT - Number of social media followers6,80011,65812,00013,00014,000
WHEATON URBAN DISTRICT - Overall satisfaction of Urban Districts Advisory Board with urban district's marketing and promotion (scale 1-5)4.13.753.83.83.8
WHEATON URBAN DISTRICT - Average number of website sessions per month35,00037,00040,00041,00042,000
WHEATON URBAN DISTRICT - Number of social media followers2,8833,0623,6604,1504,650
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Program Budget Changes

FY20 Recommended ChangesExpendituresFTEs
FY19 Approved358241830.95
Reduce: TGIF Concert Series -100000.00
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.2021031.00
FY20 Recommended377452131.95