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Mission Statement

Urban Districts support and enhance the County's unincorporated downtowns (Bethesda, Silver Spring, and Wheaton) as prosperous, livable urban centers by maintaining streetscape and its investments; providing additional public amenities such as plantings, seating, shelters, and works of art; promoting the commercial and residential interests of these areas; and programming cultural and community activities.

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Budget Overview

The total recommended FY23 Operating Budget for the Urban Districts is $10,364,612, an increase of $418,268 or 4.21 percent from the FY22 Approved Budget of $9,946,344. Personnel Costs comprise 46.00 percent of the budget for 61 full-time position(s) and one part-time position(s), and a total of 60.70 FTEs. Total FTEs may include seasonal or temporary positions and may also reflect workforce charged to or from other departments or funds. Operating Expenses account for the remaining 54.00 percent of the FY23 budget.

County Priority Outcomes

While this program area supports all eight of the County Result Areas, the following are emphasized:

  • Thriving Youth and Families
  • A Growing Economy
  • A Greener County
  • Safe Neighborhoods
  • Effective, Sustainable Government

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Program Performance Measures

Performance measures for this department are included below (where applicable), with multi-program measures displayed at the front of this section and program-specific measures shown with the relevant program. The FY22 estimates reflect funding based on the FY22 approved budget. The FY23 and FY24 figures are performance targets based on the FY23 recommended budget and funding for comparable service levels in FY24.

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Initiatives

  • The Bethesda Urban Partnership (BUP), in collaboration with the Montgomery County Department of Transportation (MCDOT), the Department of Permitting Services, and the Maryland-National Capital Park and Planning Commission developed a plan for permanent use of the Norfolk Ave Steetery. The design proposes creating a "public activity corridor" with distinct areas for special use such as a children's play area, live music, dining, and special events which will improve the use of this public space and increase economic development.
  • The Bethesda Arts and Entertainment Board will complete a large public art mural in Spring 2022 on the face of the public parking Garage 11 on Old Georgetown Rd in partnership with MCDOT. The mural will continue the Board's goal of beautifying downtown Bethesda with public art.
  • The Silver Spring Urban District (SSUD) continued to work closely with MCDOT, the State, and local businesses to minimize business and quality of life disruptions from the Purple Line construction project. The district works closely to support business operations and to provide substantive information that guides pedestrian and vehicular safety efforts.
  • To promote partnership opportunities for local businesses, SSUD has resumed efforts for the Silver Spring Summer Concerts, the Silver Spring Jazz Festival, Taste the World Fenton Village, and the Montgomery County Thanksgiving Day Parade. Additionally, the SSUD is pursuing promotional events including collaborating with the District of Columbia on the National Cherry Blossom Festival.
  • The Wheaton Urban District working in partnership with the Community Use of Public Facilities will open the Marian Fryar Performing Arts Plaza for programming to provide additional increased opportunities for community events and outdoor recreation as well as increased economic development in Downtown Wheaton

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Innovations and Productivity Improvements

  • The Bethesda Urban District held two "Savor Bethesda" restaurant weeks in July 2021 and February 2022 to support and promote local restaurants.
  • The Bethesda Urban District is applying for re-designation as a state arts and entertainment district to continue efforts in promoting downtown Bethesda as a destination for the arts. To support establishing Bethesda as a destination for the arts events such as the Local Writer Showcase, Bernard/Ebb Songwriting Awards, Bethesda Fine Arts Festival, and the Summer Concert Series have been programmed.
  • The Silver Spring Urban District worked closely with the Department of Environmental Protection (DEP) to initiate a flame weeding program. This natural and effective weed management program drastically reduced the staff time associated with weed control without risk of harmful pesticide runoff into the local ecosystem.
  • Silver Spring Urban District has piloted the use of technology products, at no additional expense, to enhance communication, data processing, and deployment of staff. New technology practices increased response time to community concerns, added a repository of active projects to guide strategy, and enhanced data collection and reporting for the district.
  • The Wheaton Urban District, in collaboration with DEP, has begun providing additional recycling cans to increase recycling capacity.

Program Descriptions

  Promotion of Community and Business Activities

This program enhances the quality of life in the Urban Districts and surrounding communities; fosters a strong, vibrant business climate within each Urban District; and creates a positive image and a sense of identity for the Districts. These goals are accomplished through sponsorship of community events that may include festivals,...

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  Streetscape Maintenance

This program provides maintenance of, and improvement to, the streetscape amenities within each Urban District. Various service levels include litter collection, sidewalk maintenance, trash receptacle service at least three times a week, mowing and snow removal as needed, lighting maintenance, maintenance of planted/landscaped areas, and street sweeping....

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  Enhanced Security and Ambassadorship

This program promotes clean, safe, and welcoming Urban Districts through uniformed aides. The program provides visual deterrents and/or trained observer documentation for theft, vandalism, and violations in the Silver Spring and Wheaton Urban Districts. Aides also act as ambassadors by providing information, directions, first aid and CPR, and roadside assistance...

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  Administration

This program provides staff support for contract administration, the Urban District Advisory Committees, and for the administration of Urban District corporations. This program also provides for budget preparation and monitoring, payment authorization, records maintenance, and the Bethesda Circulator contract....

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Budget Trends
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Program Contacts

Contact Jacob Newman of the Urban Districts at 240.777.8206 or Lindsay Lucas of the Office of Management and Budget at 240.777.2776 for more information regarding this department's operating budget.

Related Links
Budget Summary
TitleActual
FY21
Budget
FY22
Estimate
FY22
Recommended
FY23
%Chg
Bud/Rec
URBAN DISTRICT - BETHESDA
EXPENDITURES
Salaries and Wages67117.0086305.00 72230.00 84673.00-1.9
Employee Benefits19777.0026656.00 17257.00 27110.001.7
Urban District - Bethesda Personnel Costs86894.00112961.00 89487.00 111783.00-1.0
Operating Expenses3092458.003163232.00 3116623.00 3304832.004.5
Urban District - Bethesda Expenditures3179352.003276193.00 3206110.00 3416615.004.3
PERSONNEL
Full-Time1.001.00 1.00 1.000.0
Part-Time0.000.00 0.00 0.000.0
FTEs1.001.00 1.00 1.000.0
REVENUES
Optional Method Development241889.00183975.00 183975.00 183975.000.0
Property Tax740294.00778423.00 793270.00 813096.004.5
Urban District - Bethesda Revenues982183.00962398.00 977245.00 997071.003.6
 
URBAN DISTRICT - SILVER SPRING
EXPENDITURES
Salaries and Wages1792471.001945230.00 1777796.00 2016981.003.7
Employee Benefits633240.00771083.00 635136.00 750552.00-2.7
Urban District - Silver Spring Personnel Costs2425711.002716313.00 2412932.00 2767533.001.9
Operating Expenses1182072.001197798.00 1427528.00 1148032.00-4.2
Urban District - Silver Spring Expenditures3607783.003914111.00 3840460.00 3915565.000.0
PERSONNEL
Full-Time38.0038.00 38.00 38.000.0
Part-Time0.000.00 0.00 0.000.0
FTEs35.0035.00 35.00 35.000.0
REVENUES
Miscellaneous Revenues145.000.00 0.00 0.000.0
Optional Method Development109186.00120000.00 120000.00 120000.000.0
Property Tax954044.001037864.00 1033015.00 1058586.002.0
Urban District - Silver Spring Revenues1063375.001157864.00 1153015.00 1178586.001.8
 
URBAN DISTRICT - WHEATON
EXPENDITURES
Salaries and Wages1174505.001170858.00 1286609.00 1384792.0018.3
Employee Benefits431797.00455578.00 488215.00 503819.0010.6
Urban District - Wheaton Personnel Costs1606302.001626436.00 1774824.00 1888611.0016.1
Operating Expenses677228.001129604.00 1129604.00 1143821.001.3
Urban District - Wheaton Expenditures2283530.002756040.00 2904428.00 3032432.0010.0
PERSONNEL
Full-Time22.0022.00 22.00 22.000.0
Part-Time1.001.00 1.00 1.000.0
FTEs22.7022.70 22.70 24.708.8
REVENUES
Property Tax247050.00281689.00 286663.00 293914.004.3
Urban District - Wheaton Revenues247050.00281689.00 286663.00 293914.004.3
 
DEPARTMENT TOTALS
Total Expenditures9070665.009946344.00 9950998.00 10364612.004.2
Total Full-Time Positions61.0061.00 61.00 61.000.0
Total Part-Time Positions1.001.00 1.00 1.000.0
Total FTEs58.7058.70 58.70 60.703.4
Total Revenues2292608.002401951.00 2416923.00 2469571.002.8
FY23 Recommended Changes
TitleExpendituresFTEs
URBAN DISTRICT - BETHESDA
FY22 ORIGINAL APPROPRIATION32761931.00
Other Adjustments (with no service impacts)
Re-align: Shift of Ambassador Program to Enhanced Security Ambassadorship Program [Enhanced Security and Ambassadorship ]2213310.00
Increase Cost: Inflationary Adjustment to the Bethesda Urban Partnership Contract [Streetscape Maintenance]1095810.00
Increase Cost: Inflationary Adjustment to the Bethesda Urban Partnership Contract [Administration]319800.00
Increase Cost: Inflationary Adjustment to the Bethesda Urban Partnership Contract [Promotion of Community and Business Activities]212500.00
Increase Cost: Funding to Support Streetlight Replacement in Bethesda Urban District [Streetscape Maintenance]125240.00
Increase Cost: Inflationary Adjustment to the Bethesda Urban Partnership Contract [Enhanced Security and Ambassadorship ]117500.00
Increase Cost: FY23 Compensation Adjustment40200.00
Increase Cost: Annualization of FY22 Compensation Increases18800.00
Increase Cost: Printing and Mail Adjustment10770.00
Decrease Cost: Annualization of FY22 Personnel Costs-70780.00
Decrease Cost: Risk Management Adjustment-465620.00
Re-align: Shift of Ambassador Program to Enhanced Security Ambassadorship Program [Streetscape Maintenance]-2213310.00
FY23 RECOMMENDED34166151.00
 
URBAN DISTRICT - SILVER SPRING
FY22 ORIGINAL APPROPRIATION391411135.00
Other Adjustments (with no service impacts)
Increase Cost: Annualization of FY22 Compensation Increases578620.00
Increase Cost: FY23 Compensation Adjustment467090.00
Decrease Cost: Motor Pool Adjustment-15470.00
Decrease Cost: Annualization of FY22 Personnel Costs-234350.00
Decrease Cost: Retirement Adjustment-299160.00
Decrease Cost: Risk Management Adjustment-482190.00
FY23 RECOMMENDED391556535.00
 
URBAN DISTRICT - WHEATON
FY22 ORIGINAL APPROPRIATION275604022.70
Changes (with service impacts)
Add: One New Position to Support Programming of Public Spaces in Wheaton Urban District [Promotion of Community and Business Activities]1128141.00
Add: Facility Fee Assistance Program in Wheaton Urban District [Promotion of Community and Business Activities]750000.00
Add: Two Part-Time Positions to Support Programming of Public Spaces in Wheaton Urban District [Promotion of Community and Business Activities]690221.00
Other Adjustments (with no service impacts)
Increase Cost: Annualization of FY22 Compensation Increases387640.00
Increase Cost: FY23 Compensation Adjustment386030.00
Increase Cost: Retirement Adjustment29720.00
Decrease Cost: Risk Management Adjustment-202720.00
Decrease Cost: Motor Pool Adjustment-405110.00
FY23 RECOMMENDED303243224.70
Program Summary
Program NameFY22 APPR
Expenditures
FY22 APPR
FTEs
FY23 REC
Expenditures
FY23 REC
FTEs
Administration24572948.3019439588.00
Enhanced Security and Ambassadorship 112013114.35139473514.00
Promotion of Community and Business Activities12873060.00464586638.70
Streetscape Maintenance508161336.0523800530.00
Total994634458.701036461260.70
Charges to Other Departments
Charged DepartmentCharged FundFY22
Total$
FY22
FTES
FY23
Total$
FY23
FTES
URBAN DISTRICT - SILVER SPRING
Parking District ServicesSilver Spring Parking1652303.001652303.00
Funding Parameter Items ($000s)
TitleFY23FY24FY25FY26FY27FY28
URBAN DISTRICT - BETHESDA
EXPENDITURES
FY23 Recommended3417.0000003417.0000003417.0000003417.0000003417.0000003417.000000
No inflation or compensation change is included in outyear projections.
Labor Contracts0.0000005.0000005.0000005.0000005.0000005.000000
These figures represent the estimated annualized cost of general wage adjustments, service increments, and other negotiated items.
Subtotal Expenditures3417.0000003422.0000003422.0000003422.0000003422.0000003422.000000
 
URBAN DISTRICT - SILVER SPRING
EXPENDITURES
FY23 Recommended3916.0000003916.0000003916.0000003916.0000003916.0000003916.000000
No inflation or compensation change is included in outyear projections.
Labor Contracts0.000000201.000000201.000000201.000000201.000000201.000000
These figures represent the estimated annualized cost of general wage adjustments, service increments, and other negotiated items.
Subtotal Expenditures3916.0000004116.0000004116.0000004116.0000004116.0000004116.000000
 
URBAN DISTRICT - WHEATON
EXPENDITURES
FY23 Recommended3032.0000003032.0000003032.0000003032.0000003032.0000003032.000000
No inflation or compensation change is included in outyear projections.
Labor Contracts0.000000124.000000124.000000124.000000124.000000124.000000
These figures represent the estimated annualized cost of general wage adjustments, service increments, and other negotiated items.
Subtotal Expenditures3032.0000003156.0000003156.0000003156.0000003156.0000003156.000000