anchor Mission Statement
The mission of the Office of Public Information (PIO) is to provide timely, accurate, and effective communication to the public. PIO works with the County Executive, departments and agencies, media, County employees, the County Council and other elected officials, businesses, civic groups, and every other segment of the Montgomery County community. PIO provides information through the mass media, social media, internet, electronic newsletters, presentations, publications and graphics, and cable television programming.
anchor Budget Overview
The total recommended Operating Budget for the Office of Public Information is an increase of or percent from the Approved Budget of Personnel Costs comprise percent of the budget for full-time position(s) and one part-time position(s), and a total of FTEs. Total FTEs may include seasonal or temporary positions and may also reflect workforce charged to or from other departments or funds. Operating Expenses account for the remaining percent of the budget.
County Priority Outcomes
While this program area supports all eight of the County Result Areas, the following is emphasized:
- Effective, Sustainable Government
anchorProgram Performance Measures
Performance measures for this department are included below (where applicable), with multi-program measures displayed at the front of this section and program-specific measures shown with the relevant program. The FY25 estimates reflect funding based on the FY25 approved budget. The FY26 and FY27 figures are performance targets based on the FY26 recommended budget and funding for comparable service levels in FY27.
Program Descriptions
Public Relations
Under this program, the Public Information Office: Educates and informs residents about County issues, programs, and services through press releases, media advisories, news, public events, the County website, online newsletters, YouTube, Facebook, X (formerly known as Twitter), and podcasts. Works directly with media organizations to ensure that reporters and...
Program Performance Measures | Actual FY23 | Actual FY24 | Estimated FY25 | Target FY26 | Target FY27 |
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Number of press events | 112 | 97 | 110 | 115 | 120 |
Total attendance at press conferences and press events 1 | 3,125 | 3,238 | 3,389 | | |
Percent of press conferences or press events with American Sign Language (ASL) interpretation | 80% | 50% | 80% | | |
Read More Web Content and Graphic Management
The Web Content and Graphic Development Program has four major functions: Provides creative and technical support to Public Relations, Cable Programming, and County departments. Develops and oversees the County's graphic identity program to ensure consistency in the County's printed communication for the public. The program develops printing...
Program Performance Measures | Actual FY23 | Actual FY24 | Estimated FY25 | Target FY26 | Target FY27 |
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Number of press releases and media advisories posted on website | 338 | 462 | 475 | 490 | 504 |
Number of subscribers to county communications 1 | 776,350 | 1,009,794 | 1,029,989 | | |
Average open rate for email communications sent via the Office of Public Information | 37% | 36% | 30% | | |
Number of social media engagements (millions) 2 | 13.0 | 14.0 | 14.4 | | |
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