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Budget Year / Version:
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Program Description

  Web Content and Graphic Management

The Web Content and Graphic Development Program has four major functions.

  • Providing creative and technical support to Public Relations, Cable Programming, MC311, and to departments.
  • Developing and overseeing the County's graphic identity program to ensure consistency in the County's printed communication for the public. The program develops printing guidelines for departments in accordance with Administrative Procedure 1-7, Use of the Montgomery County Coat of Arms, Logotype and Emblem, and Public Communication Guide.
  • Managing the growth and activity on the County's website and the MC311 web portal, which involves the development of policies and procedures for adding information to the website, as well as providing a leadership role in internet management.
  • Producing artwork and design services for publications, fliers, decals, exhibits, charts, maps, and other promotional and educational products. Graphic artists provide advice to departments in cost-effective and attractive ways to meet project requirements and objectives.

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Program Contacts

Contact Alyce Leach of the Office of Public Information at 240.777.6513 or Derrick Harrigan of the Office of Management and Budget at 240.777.2759 for more information regarding this department's operating budget.

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Program Performance Measures

Program Performance MeasuresActual FY20Actual FY21Estimated FY22Target FY23Target FY24
Number of press releases and media advisories posted on website7561,1141,110850850
Number of subscribers to county communications 1203,5521,187,1201,180,000900,000800,000
Average open rate for email communications 220.4%66%55%35%35%
1  FY21 was unprecedented which contributed to the specific set of circumstances, increasing the demand for information.
2  As information related to COVID-19 unfolded, information needs increased. As the pandemic's emergency status subsides, the rate of engagement is expected to reduce.
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Program Budget Changes

FY23 Recommended ChangesExpendituresFTEs
FY22 Approved1615771.00
Re-align: Position Change in Program 1190671.00
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.-7800.00
FY23 Recommended2798642.00