Budget Year / Version:

Program Description

  Public Relations

Under this program, the Public Information Office:

  • Educates and informs residents about County issues, programs, and services through press releases, media advisories, news, public events, the County website, online newsletters, YouTube, Facebook, Twitter, and podcasts.
  • Works directly with media organizations to ensure that reporters and editors have accurate and timely information about County issues, programs, and services.
  • Develops promotional campaigns to increase awareness of critical issues such as public health and emergency preparedness.
  • Develops culturally competent outreach (radio programming) to inform and engage the County's Spanish speaking constituency.
  • Provides television and video direction/production services at no cost to the County Executive's Office, and any additional County department requesting assistance.

Program Contacts

Contact Barry Hudson of the Office of Public Information at 240.777.6507 or Eva Acevedo of the Office of Management and Budget at 240.777.2763 for more information regarding this department's operating budget.


Program Performance Measures

Program Performance MeasuresActual FY21Actual FY22Estimated FY23Target FY24Target FY25
Number of press events901101007575
Internal County staff satisfaction with PIO services (scale of 1-4)
Total attendance at press conferences and press events 13,1503,3383,3383,2003,200
Total utilization of direct resident communication systems - web, YouTube, video, podcasts, Facebook, Twitter (in millions) 2155.293.9100.0100.0100.0
1  Virtual attendance is tallied from logged-in accounts, so this total is much lower than actual participants and views.
2  COVID-19 pandemic level communications were continued into FY22.

Program Budget Changes

FY24 Approved ChangesExpendituresFTEs
FY23 Approved190909712.20
Eliminate: Reduction of a Vacant Position No Longer Needed-133614-1.00
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.1051960.00
FY24 Approved188067911.20