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Budget Year / Version:
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Program Description

  Public Relations

Under this program, the Public Information Office:

  • Educates and informs residents about County issues, programs, and services through press releases, media advisories, news, public events, the County website, e-mail and online newsletters, YouTube, Facebook, Twitter, and podcasts.
  • Works directly with media organizations to ensure that reporters and editors have accurate and timely information about County issues, programs, and services.
  • Develops promotional campaigns to increase awareness of critical issues such as public health and emergency preparedness.
  • Develops culturally competent outreach (radio programming) to inform and engage the County's Spanish speaking constituency.
  • Provides television and video direction/production services at no cost to the County Executive's Office, and any additional County department requesting assistance.

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Program Contacts

Contact Alyce Leach of the Office of Public Information at 240.777.6513 or Derrick Harrigan of the Office of Management and Budget at 240.777.2759 for more information regarding this department's operating budget.

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Program Performance Measures

Program Performance MeasuresActual FY20Actual FY21Estimated FY22Target FY23Target FY24
Number of press events 16490707575
Total attendance at press conferences and press events 23,5203,1503,3083,4733,647
Internal County staff satisfaction with PIO services (scale of 1-4)3.143.273.33.33.3
Total utilization of direct resident communication systems - web, YouTube, video, podcasts, Facebook, Twitter (in millions) 383.9155.2130120110
1  The increase is due to the possibility of an updated vision of the current administration. With the addition of virtual press events, it makes it easier to hold more events within a year.
2  Virtual attendance is tallied from logged-in accounts, so this total is much lower than actual participants and views.
3  FY21 was an anomaly because of COVID-19. Impressions from communications are expected to reduce as the pandemic emergency transitions to a more steady state.
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Program Budget Changes

FY23 Recommended ChangesExpendituresFTEs
FY22 Approved14725398.75
Enhance: Public Information Officers - Communications1653242.00
Shift: Program Manager II1235061.00
Re-align: Position Change in Program and Funding1221661.20
Enhance: Radio America484800.00
Shift: Customer Service Supervisor-70110-0.75
Multi-program adjustments, including negotiated compensation changes, employee benefit changes, changes due to staff turnover, reorganizations, and other budget changes affecting multiple programs.471920.00
FY23 Recommended190909712.20