The Contractor must provide Montgomery County with an assessment of its Vision Zero Initiative’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and recommendations to incorporate into the Vision Zero Action Plan update. Note that the update to the Vision Zero 2030 Action Plan is not part of the Scope of Work for this project. The Contractor, either through its firm or subcontractors, will provide subject matter experts with backgrounds including, but not limited to, the safe system approach, pedestrian and bicycle facility design, project management and delivery, community outreach, and traffic law enforcement to lead the review.