RFP # 1098708

Apr 15 2019 3:00PM

DLC Retail – Marketing and Concept Design Services (Stores Rebranding)

Amendments #1, #2 and #3 have been issued

Montgomery County, MD, Department of Liquor Control, 201 Edison Park Drive, Retail Conference Room, 1st floor Gaithersburg, Maryland 20878
Mar 27 2019 11:00AM

Technical Contact:
Melissa Davis
+12407771915
Melissa.Davis2@montgomerycountymd.gov

Procurement Specialist:
Karen DeLuca
(240) 777-9917
karen.deluca@MontgomeryCountyMD.gov

The Montgomery County Department of Liquor Control (the DLC) is seeking proposals from qualified firms to provide marketing and concept design services for its retail store rebranding initiative. Montgomery County (Maryland) is a control jurisdiction; therefore, the DLC serves as the wholesale and retail provider of alcohol beverages to licensees and retail customers in the County. More specifically for this assignment, the DLC operates 25 retail stores that sell beer, wine, spirits, and mixers.

Many of the DLC retail stores are decades old and there has been limited reinvestment to keep the interiors and amenities modern and up-to-date. In addition, these stores do not have a distinguishable brand or visual identity and share the name “Montgomery County Liquor Wine”. Creating a completely revamped brand, from naming and visual identity to in-store layout and experience, is critical to our long-term success.